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Cookie Policy

📅 Last updated: 20 February 2025  |  Effective: 20 February 2025

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners. Cookies allow us to recognise your device and remember certain information about your visit.

2. How We Use Cookies

Eterna Lifestyle Ltd uses cookies on our website (eternallifestyle.com) to:

  • Ensure the website functions correctly and securely
  • Remember your preferences and settings
  • Analyse how visitors use our website (traffic and behaviour analytics)
  • Measure the effectiveness of our marketing campaigns
  • Personalise content and advertisements where applicable

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable core features such as page navigation, form submissions, and security. Without these cookies, the website cannot function. No consent is required for these cookies.

  • session_id — Maintains your session across pages (expires: session)
  • csrf_token — Security token to prevent cross-site request forgery (expires: session)

3.2 Analytical / Performance Cookies
These cookies help us understand how visitors interact with our website by collecting anonymous information. This data helps us improve the website experience.

  • _ga — Google Analytics: distinguishes users (expires: 2 years)
  • _gid — Google Analytics: distinguishes users (expires: 24 hours)
  • _gat — Google Analytics: throttles request rate (expires: 1 minute)

3.3 Functional Cookies
These cookies remember your preferences and choices to provide an enhanced, more personalised experience.

  • cookie_consent — Records your cookie preferences (expires: 1 year)
  • lang_pref — Remembers your language preference (expires: 1 year)

3.4 Marketing / Targeting Cookies
These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an ad and to help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with our permission.

  • _fbp — Meta (Facebook) Pixel: tracks conversions and ad performance (expires: 3 months)
  • _gcl_au — Google Ads: conversion tracking (expires: 3 months)
  • _ttp — TikTok Pixel: ad optimisation (expires: 13 months)

4. Third-Party Cookies

Some cookies on our site are set by third-party services we use. These third parties have their own privacy policies and cookie policies which govern how they use cookies. Key third parties include:

  • Google Analytics — privacy policy
  • Meta (Facebook) — privacy policy
  • Google Ads — privacy policy
  • TikTok — privacy policy
  • Stripe (payment processing) — privacy policy

5. Your Cookie Choices

When you first visit our website, you will be presented with a cookie consent banner asking for your consent to use non-essential cookies. You can choose to:

  • Accept all cookies — gives us permission to use analytical, functional, and marketing cookies
  • Reject non-essential cookies — only strictly necessary cookies will be used
  • Manage preferences — select specific categories of cookies you consent to

You can withdraw or change your consent at any time by clearing your browser cookies and revisiting our site, or by adjusting your browser settings.

6. How to Control Cookies via Your Browser

Most web browsers allow you to control cookies through their settings. You can set your browser to:

  • Notify you when cookies are being set
  • Refuse all cookies or only certain types
  • Delete cookies when you close your browser

Please note that restricting cookies may impact the functionality of our website. Here are links to cookie settings for common browsers:

  • Google Chrome
  • Mozilla Firefox
  • Apple Safari
  • Microsoft Edge

You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.

7. Do Not Track

Some browsers have a "Do Not Track" (DNT) feature. Because there is no common standard for DNT signals, our website does not currently respond to DNT signals. However, you can use the cookie settings outlined above to manage your preferences.

8. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our practices. We will notify you of material changes by posting the updated policy on our website. We recommend checking this page periodically.

9. Contact

If you have any questions about our use of cookies or this policy, please contact us:
Email: Info@eternalifestyleltd.com

© 2025 Eterna Lifestyle Ltd. All rights reserved.

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